Alice in Wonderland - Nonsense Essay - 1805 Words

brcenterI wrote this paper in High school. It got an A. With use of this essay cite works to Kristins People Places and Things Tewksbury, MA: Free paper Inc., 1999./center br br brLewis Carrolls works Alices Adventures in Wonderland Through the Looking Glass and What Alice Found There are by many people considered nonsense books for children. Of course, they are, but they are also much more. Lewis Carroll had a great talent of intertwining nonsense and logic, and therefore creating sense within nonsense. If you look past the nonsense you can find a new meaning other than the one you found completing your third grade book report. You find that the books are full of references and parallel aspects of Victorian Society such†¦show more content†¦Wong) The finer and rarer specimens, such as the tiger-lily and the rose, are placed in a higher class than the more common and simpler daisies which the tiger-lily describes as the worst of all. When one speaks, they all begin together, and its enough to make one wither to hear the way they go on!(Through the Looking Glass, 122) br brThrough the inhabitants of Wonderland Carroll also parodies several social customs which he found particularly humorous.(Gardner, 101) In Victorian times proper etiquette meant everything and there were numerous rules present which governed proper behavior. One of these rules was A lady should never ‘cut someone after encountering them socially(Gardner, 115) or, in a more familiar term, never fail to acknowledge their presence after being introduced. At the feast given for Alice when she becomes a queen Alice encounters this rule. br brYou look a little shy. Let me introduce you to that leg of mutton, said the Red Queen. Alice--Mutton: Mutton--Alice. brThe mutton got up in the dish and made a little bow to Alice; and Alice returned the bow, not knowing whether to be frightened or amused. brMay I give you a slice? she said, taking up the knife and fork and looking from one Queen to the other. brCertainly not, theShow MoreRelatedSensible Nonsense in Lewis Carrolls Alice in Wonderland1317 Words   |  6 PagesAlice in Wonderland has been a beloved children’s classic for over a century and was originally told to entertain a close friend’s child, Alice Liddell; yet, it has now become one of the most analyzed children’s stories with its many paradoxes. While it could be acclaimed to feminism with its many intense female characters that often illustrate poor decisions or historical with its Victorian era time frame, the two that best fit are psychoanalytical and existentialism. Via these schools of literaryRead MoreNonsense Is Defined by Its Inability to be Defined Lewis Carroll and Edward Lears Alice in Wonderland521 Words   |  3 PagesThe definition of nonsense has been debated throughout literature. Yet nonsense itself cannot be defined, but rather it is defined by its inability to be defined. It’s the destruction or defiance of the norm that often leads to creation of nonsense. The language of nonsense itself is closely intertwined with various techniques of style, structuralization and various motifs. Authors such as Lewis Caroll in Alice and Wonderland and Edward Lear’s The Complete Nonsense of Edward Lear use such techniquesRead MoreCommentary on Childhood and Adulthood in Alice in Wonderland Essay1395 Words   |  6 PagesLewis Carrolls use of puns and riddles in Alice in Wonderland help set the theme and tone. He uses word play in the book to show a world of warped reality and massive confusion. He uses such play on words to reveal the underlying theme of ‘growing up, but with such an unusual setting and ridiculous characters, there is need for some deep analyzing to show this theme. The book contains many examples of assonance and alliteration to add humor. Carroll also adds strange diction and extraordinaryRead MoreAlice s Wonderland And Through The Looking Glass1739 Words   |  7 PagesAliceâ⠂¬â„¢s Adventures in Wonderland and Through the Looking-Glass are both widely thought to be books filled of nonsense by adults because adults search for meaning in the wrong places. People are taught from a young age to analyze books in a â€Å"traditional† way, which is identifying the five stages of plot (exposition, rising action, climax, falling action, and resolution) and to look at the story one part at a time, slowly analyzing the whole book. This method becomes ingrained in their minds and theyRead MoreAnalysis Of The Book Alice s Adventures 1293 Words   |  6 PagesAlice’s Adventures in Wonderland is a novel by Charles Dodgson, better known under the pseudonym of Lewis Carroll to his readers. Published in 1865, the novel centers around a young girl’s lively adventures in a fantastical dream world. She falls into this world after she sees a rabbit with a pocket watch and waistcoat running through her yard and then follows him down a rabbit hole. Al though marketed as a children’s story, Alice’s Adventures in Wonderland has remained a mainstay with childrenRead MoreNonsense and Justice in Lewis Carrolls Alices Adventures in Wonderland735 Words   |  3 Pagesa novel of the literary nonsense genre. Unusual, is it not? Maybe we should take a closer look at Carrolls â€Å"nonsenseâ€Å" and see why is it considered to be random, senseless, unpredictable, and without rules. Moreover, even justice is not spared of parody, injustice and chaos are logical consequences of living in Wonderland. Alice’s Adventures in Wonderland is a story about a little girl who comes into contact with unpredictable, illogical, basically mad world of Wonderland by following the WhiteRead MoreApplying Alice’s Adventures in Wonderland and Through the Looking Glass† by Lewis Carroll to the Mind811 Words   |  4 Pagesclassic stories â€Å"Alice’s Adventures in Wonderland† and â€Å"Through the looking Glass† by Lewis Carroll consist of dreamlike adventures in a crazy world of nonsense. However this nonsense can be deciphered into a complex new system of thinking. This way of thinking can be transferred and directly applied to the mind. How the mind works, its many varying functions, and lastly the unconscious mind can all be tied to Alice. The unconscious mind can be compared to Alice, as can a dreamlike state of mind. Read MoreJohn Charles Lutwidge Dodgson s The Looking Glass 1366 Words   |  6 Pages Reverend Charles Lutwidge Dodgson, best known by his pen name Lewis Carroll, has written many novels, poems, and short stories in his lifetime but his most famous for his children s ?nonsense? novels: Alice s Adventures in Wonderland and the sequel Through the Looking Glass. His works, especially the two mentioned, have influenced countless readers over the years, and references to his writings can be found in every type of media from the song ?White Rabbit? by Jefferson Airplane to the the MatrixRead MoreLewis Carrolls Alice in Wonderland: The Inevitable Loss of Childhood Innocence1478 Words   |  6 PagesThe novel enwraps with â€Å"Alice and her sister sitting on the bank of a river. Unquestionably bored, she is reading a book over her sister’s shoulder. Suddenly, she spots a small white rabbit in a pea coat, dart across the grass. What astounds her is that the rabbit takes out a smal l watch from its pocket and exclaims, I will be late. Alice had never heard a rabbit talk and moreover felt that it was bizarre for a rabbit to own a pocket watch. Curiosity takes Alice down the rabbit hole and this leadsRead MoreBildungsroman Is Defined As A Novel Of The Novel And The Wild Things 1662 Words   |  7 PagesAbrams, A Glossary of Literary Terms). Lewis Carroll’s Alice in Wonderland and Maurice Sendak’s Where the Wild Things Are use this literary device through their main characters, Alice, and Max, as they grow either physically or mentally throughout their journeys. Alice and Max experience change that modifies their perspectives of the worlds they must navigate. Through the constant physical changes Alice encounters with her adventures in Wonderland, she learns to cherish her fleeting childhood and innocence

The Most Dangerous Game By Richard Connell - 1722 Words

Suspense, horror, anticipation, a distinct absence of trust in the higher powers that be - these are all crucial characteristic of the exemplary horror story; a representative of the dark side of literature. The Most Dangerous Game, a short story written by Richard Connell focusing in on the interactions between two avid hunters fighting for ultimate victory, and the extent of danger carried by the game, incorporating all of these characteristics to create a scene of depiction unparalleled in its vividness, its dire atmosphere, its anticipatory nature, and its beneficial, unconventional position of contradiction at points. As any horror story, or indeed, any work at all, should ideally hone in on involving the reader in on its messages and course of events, this particular Connell work serves as a prime demonstration of the nature of suspense and fright in the entirety of literature. The Most Dangerous Game s adept utilization of the technique and characteristic of suspense is a major contributor to its overall horror and nature as a work representative of the dark side. Its depictions of the interactions between the protagonist, Rainsford, and General Zaroff contain various instances of anticipatory implications, many of which serve as a tributary into a turning point in the work. A prominent instance of this phenomenon comes into play when Zaroff states with a widened smile that to date, [he has] not lost [a hunting game] (612), implying that Rainsford willShow MoreRelatedThe Most Dangerous Game By Richard Connell1398 Words   |  6 Pages Richard Connell s short work of fiction â€Å"The Most Dangerous Game† blurs the line between humans and animals and explores some of the causes of fear, especially the primal fear of being hunted. Appropriately, it is a suspense-driven work and relies heavily on the use of certain techniques to make sure the reader f eels, or at least understands, the terror that the protagonist Sanger Rainsford feels. In the narrative, two techniques are combined to create suspense: careful use of foreshadowing createsRead MoreThe Most Dangerous Game By Richard Connell908 Words   |  4 Pagesscreenplay for a movie called High Noon; a classic tale of when the hunter becomes the hunted. Then in 1924, Richard Connell wrote another classic, called The Most Dangerous Game. Although both stories demonstrate similar examples of the setting and conflict, the main characters react very differently to the unusual situations they find themselves stuck in. High Noon and The Most Dangerous Game share many similarities throughout the text. For example the setting. Both stories do a great job of displayingRead MoreThe Most Dangerous Game By Richard Connell1003 Words   |  5 Pagesuneventful; many people need suspense and drama to feel motivated and engaged in things; this is the same for books. In the book, â€Å"The Most Dangerous Game†, by Richard Connell, the author used various literature methods to create suspense; the techniques he includes are used differently depending on which part of the plot they are used in.  Ã‚  Ã‚   In the story, Richard Connell uses imagery words to create a setting for the story. In turn, the setting gives readers an idea in regards to what is to happen laterRead MoreThe Most Dangerous Game by Richard Connell692 Words   |  3 Pagespsychotic man. This psychopath is a fellow hunter, but desires to poach even greater and smarter game with extremely high intelligence, and is the smartest animal of all -- humans. Throughout the story, the author creates a suspenseful mood through several conflicts the main character encounters, while struggling to survive the â€Å"most dangerous game.† In Richard Connell’s short adventure story, â€Å"The Most Dangerous Game,† Rainsford, a hunter, travels to South America on a hunting expedition, when he carelesslyRead MoreThe Most Dangerous Game By Richard Connell1008 Words   |  5 PagesWhenever you hear the word evil or immoral, what pops up into your head? The character General Zaroff from a story called â€Å"The M ost Dangerous Game† written by Richard Connell pops up into my head. General Zaroff is a man who lives on an island called Ship-Trap Island. Zaroff proves his immorally so many ways in the story. He lures sailors onto this island by using a bright light to trap them into a fake cannel, kidnaps the sailors, and then hunts them. Zaroff is an evil person who kills humansRead MoreThe Most Dangerous Game By Richard Connell828 Words   |  4 Pagesâ€Å"The Most Dangerous Game,† written by Richard Connell in 1924, was made into a movie in 1932. While transitioning the story to a movie, changes were made to the plot. The three changes from the short story to the film version of â€Å"The Most Dangerous Game† include the setup, the characters, and the game. These changes were made to make it possible to be filmed and to amuse the audiences. In the story, it starts off with Rainsford on a yacht with his friend Whitney. They are headed to Ship-Trap IslandRead MoreThe Most Dangerous Game By Richard Connell1318 Words   |  6 Pagesmethod Richard Connell uses to create suspense in â€Å"The Most Dangerous Game† is slowing down the exposition with the purpose of dragging it out and creating a pace that keeps the reader waiting in a prolonged state of suspense. For example, on page 9, Rainsford stumbles upon the chateau after washing up on Ship-Trap island where he is greeted by its owner, saying â€Å"‘It is a very great pleasure to welcome Mr. Sanger Rainsford, the celebrated hunter, to my home...I am General Zaroff.’† Connell is usingRead MoreThe Most Dangerous Game By Richard Connell857 Words   |  4 Pages Richard Connell, the author of â€Å"The Most Dangerous Game,† used the setting in different functions through perseverance in his short story. One of the most critical elements of plot used in this story was suspense. In â€Å"The Most Dangerous Game,† the setting was used to create this, especially through water and foreshadowing. At the very beginning of the story, Whitney, Rainsford’s hunting partner, tells him that the nearby island was called â€Å"Ship-Trap Island.† This foreshadowing leads to a moreRead MoreThe Most Dangerous Game By Richard Connell852 Words   |  4 PagesRichard Connell’s 1924 short story titled â€Å"The Most Dangerous Game† is widely considered a masterfully dark work of short fiction, one that pulls the reader into surreal and chilling circumstances. Through his narrative, Connell provokes both intellect and emotion as he asks questions at the very core of human existence, questions concerning morality and ethics as understood by the modern individual. What is the value of human life? Does power justify action? With his macabre tone, Connell takesRead Mor eThe Most Dangerous Game By Richard Connell1360 Words   |  6 PagesYen Nguyen Mr. Crockwell English Acc 1p: Period 1 24 September 2017 The Most Dangerous Essay Underestimation and cruel actions lead to many things. In â€Å"The Most Dangerous Game,† author Richard Connell reveals a conflict between the main characters, General Zaroff and Rainsford. Rainsford was to play the most dangerous game created by Zaroff, because the only way to survive, is to win it, otherwise death is the only other option. As demonstrated through the use of personification, symbolism, and

A Study On Easter Island - 1405 Words

Easter Island has long been a puzzling intrigue in the minds of historians, scholars, and the common folk alike. What happened to the once tropical lush forests? How did a civilization erect such impressive statues and why were they erected? And where are the people who erected these statues now? Many of these questions have been explained over the years with circumstantial evidence and preposterous assumptions. However, through careful analysis and meticulous evidence gathering, lead scholars like Joanne Van Tilburg, Jared Diamond, Terry Hunt, and Carl Lipo, have established a comprehensive literature on the history and likely events that happened on Easter Island. One of the debates that continues today is centered primarily around the deforestation of Rapa Nui. An island once thriving with lush tropical forests. On one side scholar’s Tilburg and Diamond attribute the deforestations to societal conflict and degradation while on the other, Hunt and Lipo argue that deforestation was the result of combined human and rat resource depletion. I believe that Easter Island represents a â€Å"tragedy of the commons† scenario in which the isolation of the island, from any other island, contributed to the in-fighting for resources (trees), power (chiefdoms), and prestige (moai), ultimately leading to the extinction of a people and their environment. Diamond in â€Å"Easter Island Twilight†, lays out a compelling case, with the support of Joanne Van Tilburg, that deforestation of EasterShow MoreRelatedEaster Island : A Case Study1483 Words   |  6 PagesName of Case Study: â€Å"Easter Island: A Case Study in Non-sustainabilityâ₠¬  (Foot p.11) Key environmental points: Easter Island is a remotely located island in the South Pacific. The island was first populated in circa A. D. 400 by a group of travelers from Polynesia. The island, shaped like a triangle, was positioned 2,000 km from the nearest inhabited land, and 3,200 km from the closest continental land mass (Foot p. 11). According to David Foot â€Å"the island originally supported a great palm forest†Read MoreThe Mystery Of Easter Island827 Words   |  4 Pagesâ€Å"In Easter Island...the shadows of the departed builders still possess the land...the whole air vibrates with a vast purpose and energy which has been and is no more. What was it? Why was it? said Katherine Routledge, an explorer and archaeologist. People across the globe have marveled at the wonders of Easter Island for centuries. The remains of the island are huge statues called moai, which seemed to be an impossible feat for people of the time. Archaeologists everywhere are gathering togeth erRead MoreEaster Island : Historical Analysis1308 Words   |  6 PagesEaster Island, a mysterious and intriguing land lies on Chilean territory in the South Pacific ocean. The Polynesian people discovered an island that can allow researchers and linguistics to dive in and dig up remains and stories of the past. Easter Island is an isolated historical place that boomed in population and thrived in culture. The name Easter Island was born from the first European, Jacob Roggeveen, to arrive on Easter Sunday in the year 1722. The islander’s culture left a legacy that wasRead MoreEssay about Easter Island and the Environment: A Warning to the World940 Words   |  4 PagesEaster Island and the Environment: A Warning to the World The progression of human development has come with its costs. The environment provides an array of resources available for use or appreciation. However, changing elements of this structure such as by removing trees can bring about unintended consequences. These alterations also can cause problems that cannot be fixed by the human population and as a result the population must cope with the loss if possible. The case study here shows howRead MoreEssay about The Rapa Nui1338 Words   |  6 PagesNui and their arrival on Easter Island. I will cover the basic history of the Rapa Nui and their discovery and habitation of Easter Island. Further, I will review topics such as culture, marriage and family, religion, traditions and more. Rapa Nui is more commonly known as Easter Island, a province of Chile. Its official Spanish name is Isla de Pascua. It is one of the most isolated inhabited islands on earth, located in the southeastern Pacific Ocean. The island is triangular in shape, withRead MoreCollapse, By Jared Diamond1450 Words   |  6 Pagesfactor framework he uses throughout the book to analyze the problem. Part two starts with chapter two giving an overview of the two most commonly cited cases of collapse due to environmental overreach: the Fertile Crescent of Mesopotamia and Easter Island. Covering up to 500,000 square miles, these were extremely fertile lands, watered by the Tigris and Euphrates rivers. Long, long ago, the area was so populated and so prosperous that it has been nicknamed the Cradle of Civilization. But it collapsedRead MoreGun, Germs, And Steel By Jared Diamond1585 Words   |  7 Pagesthrough a unique scale called the five-point framework. This framework considers environmental damage, climate change, hostile neighbors, friendly trade partners, and most importantly society’s response to its environmental problems. Every society he studies he applies this framework to determine a possible flaw in the collapse of the society. The novel starts with Montana’s current environmental problems and evaluates societies as ancient as the Mayans and as recent as Modern China. Unlike its award-winningRead MoreSustainability and Urban Development1428 Words   |  6 Pagesthe regenerative ability to support the needed resources for the species in perpetuity. When resources are used faster than they can regenerate their stocks, then the society has the potential to collapse; as was the case for the population on Easter Island. Externalities The largest problem the current economic model and the distribution of resources in society rest on the externalities that are not counted in the system. Therefore, to understand sustainable development the concepts of externalitiesRead MoreEaster Island s History And Decline1305 Words   |  6 Pages In the article by Jared Diamond, many interesting theories are discussed about Easter Island’s history and decline. Diamond makes connections to the environmental challenges we face today and he compares the catastrophe of Easter Island to our current over consumption of natural resources. While this article makes for an interesting read, much of it is offered from a single perspective and little counter evidence is offered. The author writes in a way that could engage a non-academicRead MoreAustralian Aboriginal People: The Rapa Nui of Easter Island and the Tiwi Islanders2723 Words   |  11 Pagesessay I will examine two different cultural groups the Rapa Nui of E aster Island and the Tiwi islanders of Australia’s Northern Territory. My main focus will be on the impact colonisation had on these two different cultural groups. I will explain how these two different cultural civilisations were colonised at different times in history and how this effected each culture. I will describe the differences that occurred on each island and how each group handled the different situations they were put

Essay on My Philosophy of Teaching - 1810 Words

Philosophy of Education Before a person goes into the education field, most have to do a lot of thinking to make sure that what they are beginning is something that they will truly enjoy doing. Teachers do not go into their profession for fame and fortune. They are there to educate children for a lifetime of learning. Teaching is not something that I have had to think about. Teaching is something I have felt drawn to ever since I was three or four years old playing school with my cousins. I have known that I wanted to teach all of my life. Naturally I went through the â€Å"I want to be a doctor, a firefighter, an astronaut, a lawyer† phase, but teaching is the only thing that I have ever really felt like I would enjoy. Spending†¦show more content†¦Once this is done then the school year can begin. The second role of the teacher comes from the Behaviorist Philosophy, the controller of behavior. The teacher has to set rules that his/her students are able to understand. Along with the rules the teacher needs to have consequences that the students will have to pay if these rules are broken. A teacher must be consistent and treat all of his/her students the same no matter what he/she know about the student or the student’s past tendencies. The consequences must be fair and suit the misbehavior. Also, like the Existentialists, I feel that the teacher has to be a mediator. If the teacher notices that nay of his/her students are having problems with anyone else, the teacher needs to step in and get the students to try to work their problems out in a reasonable way. Being with the Progressivists, I feel that the teacher should be a guide for his/her students and a director of learning. The teacher must guide his/her students to realize that they have to make their own decisions. The children must realize that they do not have to do or say anything unless they want to. The teacher has to be the one to show this to the students, otherwise they may never be told this. Finally, as the director of learning the teacher has to encourage his/her students that learning is fun. If the children do not understand something, the teacher is the one who has to make the time to explain it better to the students. TheShow MoreRelatedMy Philosophy Of Teaching P hilosophy911 Words   |  4 PagesTeaching Philosophy When I think about my teaching philosophy, I think of a quote by Nikos Kazantzakis, Greek writer and philosopher. Kazantzakis states, â€Å"True teachers are those who use themselves as bridges over which they invite their students to cross; then, having facilitated their crossing, joyfully collapse, encouraging them to create their own.† In my classroom, I will provide an environment that shows I am a â€Å"true teacher.† Philosophy of Discipline I believe that children learn best andRead MoreMy Philosophy Of Teaching For Teaching932 Words   |  4 PagesWhen I was learning about teaching in college classes my philosophy of education was different than when I actually started doing my student teaching. As soon as a teacher enters the classroom, it should be his/her second home. Teaching is a field of occupation where teacher needs have these two personality traits: patience and flexibility. Not all teachers are same thus each has their unique way of teaching students. My philosophy for teaching is very simple and fair. I would like to incorporateRead MoreMy Philosophy : My Teaching Philosophy893 Words   |  4 PagesMy Teaching Philosophy Since Koreans started to learn English, thousands of people have struggled to master the language. Parents currently invest a lot of money and their children spend enormous amounts of time studying English as government suggests new language policies. However, proper verification and investigation of those policies have not been done yet and the outlet is really not promising (Suh, 2007). Most Korean students study English for tests. The purpose of English is so focused onRead MoreMy Teaching Philosophy : My Personal Philosophy Of Teaching932 Words   |  4 Pages This is my personal philosophy of teaching. This is my belief about teaching and learning and how I will put my beliefs into classroom practices. First and foremost, the purpose of education is to educate students so that they can be ready for the real world. It should prepare students for life, work, and citizenship. To do this, education should teach one to think creatively and productively. In addition to preparing students for the real world, all students should be able to read and comprehendRead MoreTeaching Philosophy : My Philosophy1100 Words   |  5 PagesTeaching Philosophy: Lauren Gross EDUC 120 Learn to Teach, Learn to Learn. / Use the past to teach the future ( That is my philosophy) Theory helps teachers think about what we experience and furthermore to teach and learn about how we, as educators, learn. Teachers should be supportive and cooperative, teachers should play the role of a friend, but also stealthily act in the role of advisor or guide for students. Teachers should live by existing educational theories, but also be able to createRead MoreMy Philosophy : Teaching Philosophy1071 Words   |  5 PagesAfter reading Professor Varis teaching philosophy it is quite evident he takes great consideration for his students and their learning opportunities. As I reflect on and review my understanding and my learning philosophy I am given the chance to reflect on past classes and possibly what could have been different on my behalf and the professor’s behalf. Also at this time I relish the opportunity to contimplate what my values, principles, achievement skills and also my expectations for this class areRead MoreMy Philosophy Of Teaching Philosophy1145 Wor ds   |  5 PagesMy teaching philosophy is to engage in a mutual exchange of knowledge with the students. I believe that through helping students to develop skills of critical reflection and critical thinking they will become able to carry out innovative research and also succeed in work beyond academia. Through interactive teaching methods such as group work, role play, and joint presentations I seek not only to encourage students to engage with me as an instructor, but also to exchange and discuss ideas with theirRead MoreMy Philosophy Of Teaching Philosophy1888 Words   |  8 PagesTeaching Philosophy My philosophy of education is founded on the core principle that all children should have equal access to a quality education that will prepare them for higher education and to be contributing members of society. Schools were founded on the primary principle of teaching values to students as well as educating them academically. While values have been removed from the curriculum, I still believe much of what we do as teachers is instilling values in our students. As educators,Read MoreMy Teaching Philosophy1217 Words   |  5 Pagesis at the elementary school level. My current goal is to either teach the 4th or 5th grade level. Moreover, throughout the semester I have read about or seen different philosophies through the observations I have done throughout the semester. While reading chapter 6 in the class text I thought to myself, as an educator what will be teaching philosophy that best suited my beliefs. Moreover, in chapter 6 there was a test where one would figure out their phil osophy according to the test result. For meRead MoreMy Teaching Philosophy1088 Words   |  5 PagesSince the beginning of my academic career, teaching has always been an important part of my academic duties. The interaction that I have with students is not only enjoyable to me, but it also gives me an invaluable perspective on the subjects I am teaching. Since I started my position at the Mathematical Institute at the University of Oxford, I have tutored in four classes across three semesters and supervised two projects, as detailed in my CV. I am also tutoring two new undergraduate classes in

Intangible Cultural Heritage Samples for Students †MyAssignmenthelp.c

Question: Discuss about the Intangible Cultural Heritage. Answer: Case study selection The intangible cultural heritage of India called Ram Leela which is a performing art is chosen for this paper. It is a theatrical presentation of Indian scripture Ramayana. One may visit northern Indian states to experience the performances in rural regions. However, Ram Leela is now performed in big auditoriums in larger cities as well. The significance of this art form in Indian sub continental region is very high because the performance is based on the scriptural history of India. People in India have deep regard for the scriptures and they venerate Ram Leela as a holy even that often unfolds throughout the night (Jafa, 2012). Description of place or collection The Ramleela celebrations were announced by UNESCO as one of the "Intangible Cultural Heritage of Humanity" in 2008. Ramlila is especially remarkable in truly critical Hindu urban areas of Ayodhya, Varanasi, Vrindavan, Almora, Satna and Madhubani urban communities in Uttar Pradesh, Uttarakhand, Bihar and Madhya Pradesh. The epic and its sensational play moved into southeast Asia in the first thousand years CE, and Ramayana based Ramleela is a piece of execution expressions culture of Indonesia especially the Hindu society of Bali, Myanmar, Cambodia and Thailand. In the nineteenth and twentieth hundreds of years, with the development of Asian diaspora into European states as obligated workers, the social festival of Ramleela is presently found in numerous parts of the world Provide an overview description of the site or collection (Mahabir Chand, 2015). Methodology The methodology would include experiencing Ram Leela first hand and understanding from the audience, the cultural impact this particular play has on their lifestyle. This comprises of the primary data for the research. Primary data is the one which id directly collected from the source by the researchers. Apart from that existing books, scholarly articles, researches, news stories and write ups from authentic sources will be studied to understand the history and variation of Ram Leela. This comprises the secondary data for the research. Secondary data is the information which is not directly collected by the researcher but is taken from other authentic sources and existing researches and literature. Elements of significance The Hindu workmanship, religion and social history have been principally influenced by two noteworthy artistic works of antiquated India: The Ramayana and the Mahabharata. The Ramayana has gone through hundreds of years and human advancements in the Indian inception and culture. Its impact has been on each living being in India, as well as nearly the entire of South-East Asia (Yousof, 2015). The Ramayana has intensely cut out the building pieces of Hindu religion and its hugely assorted culture. The Great Indian esteems and legacy owes its reality to Valmiki's epic story. Indeed, even in the present ages, the essential human morals and qualities can be followed out back to the Ramayana. Ramayana can answer every one of an individuals inquiries and issues of their present life. The answers for human issues lie in following the belief systems displayed in the epic. Ram Leela which is the theatrical representation of Ramayan has been the source of spirituality, entertainment, morality and lifestyle for crores of rural Indians throughout ages. Significance comparisons In many places all over the world there are specialized art forms that has been performed from generations and has now become intangible cultural heritage of the geographical area. In Bhutan the art form called Drmetse Ngacham is one such intangible cultural asset and heritage. In this traditional performance drums and masks are used. Nga translates to drums and Cham signifies mask dance. This particular dance form is performed during the fifth and tenth month of the Bhutanese calendar when the Drametse calender. Another example can be the Khmer shadow theatre which are types of shadow play in which calfskin shadow manikins are utilized. The two principle classifications are Sbek Thom, which includes the Reamker, and Sbek Toch, which utilizes little manikins and an extensive variety of stories. Another kind called Sbek Por utilizes shaded cowhide manikins. The shadow plays of Cambodia are firmly identified with and furthermore take after the shadow plays of Thailand There are various other traditional art forms that can be listed. However, the importance of Ram Lila in the Indian population is much more important as the play exhibits incidents from the life of Rama, who is considered to the incarnation of the Supreme Personality of God according to Indian scriptures (Oswald, 2016). Therefore, people venerate, respect, and relate to the theatre. Assessment of significance Some of the Heritage Criterions of the United Nations which can explain the significance of Ram Leela are: To represent a masterpiece of human creative genius. To bear a unique or at least exceptional testimony to a cultural tradition or to a civilization which is living or which has disappeared. To be directly or tangibly associated with events or living traditions, with ideas, or with beliefs, with artistic and literary works of outstanding universal significance. Documenting specific aspects of Ram Leela can be done by taking testimony of the people whose lives have been directly or indirectly transformed by the play. The theatre artists who enact the scriptural roles are directly engaged in the phenomenon, whereas the audience who may pick up certain moral aspects from the play and practically apply that in life can be indirect beneficiaries. It was found by talking to the rural audience that most of the people acknowledge following the directions and moral advices given by the characters throughout the play. In addition, they conceded that the play was a major factor for their entertainment and recreation. Statement of significance Valmiki Ramayana's significant effect over the civic establishments can be featured in the way that the epic has prompted the generation of various Ramayanas, very nearly 300 inventive works spreading over the cross areas of an assortment of districts, dialects and nations (Singh, 2015). The Ramayana has been adjusted suiting to the nearby conditions. On the off chance that individuals feel that the impact of Ramayana is just confined to India, or South-East Asia, one must reconsider (Srivastava Jha, 2015). The immense volumes of research work done on Ramayana is mind boggling in its own particular sense. There is an unending rundown of interpretations accessible on Ramayana in an assortment of dialects, even Arabic and Uzbec. The voyagers, mariners and merchants over the circumstances have spread the information, standards and estimations of the considerable Indian magnum opus. Accordingly, we see that the Ramayana knows no limits, imperatives and boundaries of dialect, fringes, an d assorted varieties. Ramayana has transcended them through the ages, demonstrating that it is something beyond another work of writing. It relates to the lives of people, their ethical esteems and morals. Management issues The ancient art form which is very popular in the rural part of India is often neglected by the urban people, and the apathy of the urban population towards its own intangible cultural heritage is causing damage to the art form. The artists who have taken the responsibility of taking forward the cultural heritage are economically challenged. Apart from that the revolution of television, internet and mobile has taken even the rural areas by storm which has made the youth disinterested in theatres and plays. The Ram Leela groups are managed by rural people hence the corporate system is not yet introduced which makes the group vulnerable to economic losses. In addition, some groups are interpreting Ramayana in a modern way which is making it losing its essence (Saha, 2016) Conservation policies Because of the two UNESCO Conventions, one 'to shield and ensure Intangible Heritage' and the other on 'Social Diversity', the administration has started proactive measures to defend and secure social decent variety and the different articulations of intangible legacy confronting the danger of vanishing. The upkeep and support of exhibition halls and archeological destinations will significantly enhance with the presentation of current innovation and redeployment of existing staff. To begin with, security administrations have just been outsourced and the likelihood for outsourcing in territories like consultancy and upkeep should be inspected in detail. Production through private division ought to be empowered as they have all the advanced innovation and know-how to create the best from the most exceedingly terrible. Store work is clearly done by the private area. As the Ministry of Culture has been confronting intermittent slices in expense because of poor spending amid the initial two quarters, legitimate use arranging in the field of workmanship and culture, a few plans are being executed without evaluating the procedure and effect. Recommendations Establishing committees to formulate policy to safeguard and preserve the art form. Providing financial assistance to the artists who are performing. Launching awareness campaigns to raise the interest of the general population. To start competitions at state and national level among Ram Leela performance groups and give them financial rewards. References Jafa, N. (2012).Performing Heritage: Art of Exhibit Walks. SAGE Publications India. Mahabir, K., Chand, S. J. (2015). The phenomenon of Ramleela/Ramlila theatre in Trinidad.Nidan: International Journal for Indian Studies,27(1_2), 1-21. Oswald, P. (2016).The Ramayana. Oberon Books. Saha, S. (2016). Performing Alternative Ramayana: A study of the (re) presentation and (re) reading of the Epic in Modern Bengali Theatre. Singh, N. (2015). Oral Tradition and Performative World of Ramlila in Odisha. Srivastava, S., Jha, V. (2015). Religious, NonReligious and the Changing Consciousness of the Ramlila.Consciousness, Literature the Arts,16(2). Yousof, G. S. (2015). Southeast Asian Adaptations of the Ramayana and their Use in the Indonesian-Malaysian Shadow Play with Special Reference to Characterization.Malaysian Journal of Performing and Visual Arts,1(1), 39-51.

Desdemona and Othello free essay sample

In the play, The Tragedy of Othello, Shakespeare really tests our conception as to what love is, and where it can or cant exist. Judging from the relationship between Desdemona and Othello, through Nicholson’s Othello And The Geography Of Persuasion. the play seems to say that marriage based on an innocent romantic love or profane love is bound to fail. Shakespeare is pessimistic about the existence and survival of a true type of love. There is a common thread of betrayal and deceit among his female characters, especially. Othello and Desdemona, as portrayed in the play, are the two greatest innocents there ever were. The two appear to love one another romantically at first, but this romantic love becomes more of a profane love, or more likely was truly a profane love all along. This comes to pass because there is no foundation for a relationship here. There is no trust, no communication, and no understanding. Othello has spent most of his life in battle, which makes him good at some things namely, battle. Othello says Rude am I in my speech,/ More than pertains to feats of broils and battle ( ). Desdemona is little more that a girl, inexperienced in the ways of the world. She is taken in by Othellos war stories. Desdemona takes one look at Othello and she is swept off her feet. But is this a true love? She speaks so fondly of him, yet hardly knows him. As she defends her newly born love for Othello, Desdemona says (among other things), My downright violence, and storm of fortunes,/ May trumpet to the world. My hearts subdud/ Even to the very quality of my lord. I saw Othellos visage in his mind,/ And to his honors and his valiant parts/ Did I my soul and fortune consecrate. Nicholson states that â€Å"The first part of the relationship, some things are said that maybe affected by Loves blindness. Put these two together, and you have the equivalent of a couple of kids playing doctor. The two big clumsy babies fumbling towards ecstasy might have actually made it if they were free from outside forces. †(58) This romantic love is very much meant to be a separate little planet, with accommodations for two. The problem comes when some exterior force (like reality) makes its way into the lover’s relationship and starts destroying their perfect balance of love and trust. In this case, the force is Iago, whom Nicholson have come to view as symbolic of everything evil. It is said in the play that Iago means two-faced. Iago, full of jealousy and spite for the moor sets out to sabotage his love from page one. Nicholson states â€Å"Of course, as the reader, we know all the behind-the-scenes information that makes anyone who believes and trusts in Iago look ignorant. (62). Iago seems sincere enough, and he makes a concerted effort to ensure that he remains aces in everyones book. So when Iago begins to plant the seeds of doubt into Othellos mind, has Othello any cause to doubt him? Desdemona is his wife, the woman that he loves with all his heart. Yet, see how quickly he is dissuaded, and how he disparages her. Ay, let her rot, and perish, and be damnd tonight, for she shall not live. No, me heart is turnd to stone; I strike it, and it hurts my hand†¦I will chop her into messes. Cuckold me! But Othello never thinks to disbelieve Iago. Why should he? Iago is an honest man. Iago is wise. Iago is only trying to help. â€Å"Othello, in all his stupidity, doesnt even stop to think that maybe he should talk this over with the little wife before he launches himself into a tizzy. †(64). If he truly loved her, would he think this way? Othello is not hurt because of a failing love, but because of how it affects him. How it hurts his pride. He is a vain and jealous man. This is when things get ugly. Othello puts more trust in Iago than in his own wife. This is due, in part, to Iagos manipulatory skills, but mostly to Othellos lack of experience in dealing with women. It is also due to the fact that he and his wife do not even truly know one another outside of their profane love. Desdemona lets the condition escalate, and her self-blaming attitude only allows Othellos doubts in her to grow. â€Å"After Othello strikes her in front of the whole dinner party, and orders her around like some sort of dog, the best Desdemona can do for herself in the way of defense is this: Alas the heavy day! Why do you weep? Am I the motive of these tears, my lord? †¦I hope my noble lord esteems me honest†¦Alas, what ignorant sin have I committed? (1172)Othellos mounting injury and fury isnt due to the idea that the romance has slipped out of his marriage. †Nicolson (65). It is due to Othellos huge ego and pride. All Othello wants is vengeance, and he even says as much himself: O that the slave had forty thousand lives! One is too poor, too weak for my revenge. Now do I see tis true. Look here, I ago All my fond love thus do I blow to heaven Tis gone. Arise, black vengeance, from the hollow hell! Yield up, O love, thy crown and hearted throne To tyrannous hate! Swell, bosom, with thy fraught, For tis of aspics tongues! ( ) If the two had just talked, none of this would ever have happened. Even in her last moments, Desdemona can only show how truly she loves him. She exonerates Othello of any blame. I suppose thats what makes it a tragedy. It may have been that the pair really did believe they loved one another, but not with a love that would stand the test of time. Perhaps in the embrace of death, they found solace with one another. I believe that the only love between a couple (in marriage or not) that will last encompasses the properties of all four types. There must be Agape, the brotherly love, to ensure that the two will be truthful and comfortable with one another. Your partner should be your best friend. There must be Sacred love, because there should be just a bit of worship for your mate. If you find them holy, you would never dishonor them. There needs to be, of course, Romantic love. Lastly, profane love must be present. The point is not to have more of one than another, or that one lasts or another does not.

Kiai Marketing Group Laptop Skin Marketing Management Report

Executive Summary Kiai marketing group intends to offer a product promotion service in London, targeting the students of Western. The product entails sticking skins onto laptop lids, bearing graphical advertisements. Kiai intends to make a profit by exploiting the difference between the price paid by advertisers and the pay offered to the student team.Advertising We will write a custom report sample on Kiai Marketing Group: Laptop Skin Marketing Management specifically for you for only $16.05 $11/page Learn More Kiai will serve the small businesses of London by providing a means of reaching sections of the student population to promote specialized products. Preliminary research has indicated that the student population is a much sought after demographic. Student governments have limited access to this demographic by preventing marketing companies from advertising on university campuses. This proposal by Kiai marketing Group will offer a new way to reach these 30,000 strong demographic. The main competitors in this industry are The London Free Press, Western News, The Gazette, Orientation Week Packages and Immobile Poster Campaigns. To be able to provide clients with guaranteed exposure, Kiai will world with a core group of highly active and involved western students who are certain to use their laptops every day of the week and in every class. Kiai will source for investors who will take up a laptop skin for the entire eight month duration of the academic year. From an exhaustive analysis of the deals offered by the competition, an investor will pay $1062 per skin for the full academic year. This price will enable Kiai to pay the team members at the determined rate of $10 for a 10 hour work week. It will also enable the realization of a profit of $5,000 in the first year as envisioned by the founder, Roger Mills and to defray for printing costs for the skins, brochures, posters and business cards and other operational and incidenta l expenses. Kiai will pursue an intensive course of marketing and will pursue all promotional channels. Kiai will participate in the Business Opportunities Trade Show for two days in August. This show, attracting between 500 and 1500 people, many of them from the small business community, will be a brilliant and effective opportunity to expose the product. Roger Mills will also enroll in the Small Business Center, in London. This association will provide valuable business plan reviews and networking opportunities. The membership fee of $95 will include a business card display in SBC’s display case and discounted room rentals to hold meetings, providing credibility.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Kiai will also procure posters, brochures and business cards at a combined cost of $275 to distribute to potential clients. However, Kiai will not set up a website in the fi rst two years of operation. A website will not add considerable value to this brand as it requires a personal approach to sell the idea. Before Kiai has established a reputation, the site is likely to have few hits, proving to be a poor investment. The price offered of $1,062 is very competitive as it covers an entire eight-month academic period. It is significantly more cost effective than the other options available to small businesses. This medium offers a maximum CPM of $19.65 which is much lower than the average. Introduction Roger Mills of The University of Western Ontario (Western) established Kiai Marketing Group (Kiai) as a marketing firm that aims at providing new and innovative marketing solutions for businesses in London, Ontario. It aims to provide small businesses with a marketing product that reaches groups of Western’s student population. Roger Mills of Kiai has developed laminate laptop skins to use as a form of advertisement space. These skins will bear vari ed promotional messages and graphics affixed to laptop lids. These laptops skins, used in classrooms and around the campus will create exposure for their clients’ products. This advertising specifically targets the students of Western, and the community of London, Ontario, a total population of over 430,000. The marketing will target interested local businesses. The chosen student team bearing the promotions on their laptops will be adequately compensated. A small one-man printing operation in downtown London will manufacture the laminate skins. A prototype skin has already been developed using laminate materials. It has a white adhesive backing that can be easily applied to and removed from laptop lids. This prototype cost $25 to develop. This report will analyze the industry, the competition, the corporate capabilities and consumers to determine the viability of Kiai’s product. It will also offer recommendations to help improve the product’s performance.Advert ising We will write a custom report sample on Kiai Marketing Group: Laptop Skin Marketing Management specifically for you for only $16.05 $11/page Learn More A financial analysis has also been carried out to determine the right pricing for compensating the students and pricing the product. There is a separate analysis to determine the cost per impression for the product. Analysis Corporate capabilities Kiai marketing Group was established by Roger Mills as a student marketing firm, to engage in product promotion. It operates in London, Ontario. It intends to do this by affixing skins with promotional messages and graphics onto students’ laptop lids. The charges levied on advertisers will partly go to compensating the students. Kiai looks to make a profit by exploiting the difference between the price paid by advertisers and the pay offered to the student team. Kiai will serve the small businesses of London by providing a means of reaching section s of the student population to promote specialized products. This product requires a significant amount of printing and design. However, Kiai will limit operations to its core activity; product promotion. Kiai will outsource all none core activities. Roger Mills will carry out the design of the adverts in conjunction with the clients. A printer has already been identified in downtown London who will handle the printing of the actual skins. A local printing shop has also been identified to undertake the printing of promotional brochures, posters and business cards. This implies that Kiai does not need to outlay capital for printing equipment and expertise. Selection of the team to bear the advertisements will guarantee the highest business exposure. Therefore, the team members have to be highly active individuals who will use their laptop in public places in a consistent manner. They will also be outgoing individuals who are capable of making a small sales pitch in favor of the produ ct upon inquiry. The passive nature of this advertising means that it does not prevent the team members from engaging in other income generating activities. Therefore, it is possible to offer the team the average wage rate earned by students of $10. Kiai will not rent out offices. Roger Mills will utilize the discounted offices offered by SBD as part of the membership deal. Industry analysis The target area of London, Ontario has a target population of over 430,000 people and is the 10th largest city in Canada. Preliminary research has indicated that the student population is a much sought after demographic. Student governments have limited access to this demographic by preventing marketing companies from advertising on university campuses.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This proposal by Kiai marketing Group will offer a new way to reach these 30,000 strong demographic. The municipal and the provincial governments in London were hugely supportive of local small businesses. They factored the future growth of the small business community in the downtown planning criteria. This has led to a large number of small businesses operating in London, which has created a demand for a service such as Kiai proposes to offer. The work week, in London, is 5 days. Kiai’s marketing, however, does not need to stop over the weekends as it is a passive process. The Kiai Marketing Group will only be active during the eight months when Western is in session. This weakness means that it will not be ideal for cases where advertisers wish to reach the student population while away from Western, or to reach the rest of London’s population during these months. The City of London has a population of over 430,000 while the student population at Western is over 30, 000 and growing. The large population of the city means that there is a potential to grow the market in the future to target sections of the public outside of Western. With this large student population, it will be easy to source team members who will bear the laptop skins, and the medium will have a large impression. London small businesses owners have a strong entrepreneurial spirit. Therefore, they are likely to embrace a marketing medium that will offer them the advantage of well-placed niche advertising to reach their clients. The manufacture of the laptop skins is from recycled paper and are themselves recyclable. This environmental consciousness in the product will make an impression on the clients and targets that are environment conscious. The design and printing of the skins provides for three laptop sizes. Laptops that have a lid diagonal dimension of less than 13 inches will not be eligible. Competitive analysis A number of media operating in London will offer stiff comp etition. Some of this media is commercial while some of university affiliation. The London Free Press (LFP) is London’s foremost daily newspaper and averages 226,000 readers every weekday, 250,000 readers on Saturdays and 140,000 readers on Sundays (â€Å"Advertising†). The LFP also has an online readership of 65,000 aged between 18 years and 34 years, with over 4 million page views per month. The distribution of pre-printed advertisements in the daily newspaper is based on designated market zones, corresponding with the advertisers’ target market. Research and analysis of similar media indicates that The LFP may charge in the neighborhood of $3,200 for a one-time front page advert during a weekday (â€Å"Media kit†). A section front page advertisement in black and white would cost $1,400 for each weekday. For smaller advertisements, the cost would be about $380 for each weekday. The LFP also offers online advertising campaigns on its website. A banner pr omotion with a guaranteed 100,000 impressions in a month costs the advertiser $450 a week for at least one month. There are also a number of alternatives in their website ranging from $175 to $450 a week with a minimum six month contract. Western News is Western’s free weekly newspaper and electronics news about Western, catering primarily to staff and faculty, and available to all interested students. They publish a tabloid type paper with thirty four editions every academic year. They dispense 10,000 copies every week to forty news boxes. Advertisements in the Western News could be up to half a page, and prices range from $31.64 for a 2 inch wide advertisement to $497 for a full page. The Gazette is Western’s student funded, student run newspaper published by the USC. Each regular academic week has four separate issues. The Gazette distributes 44,000 papers free of charge each week during the academic year to over 50 drop points on campus. Advertising in the Gazette for one week ranged from $124 for a sixteenth of a page to $1430 for a full page(â€Å"Media kit†). Orientation Week at Western offers interested businesses direct exposure to over 5,000 first-year students over a five-day period. A â€Å"Welcome to western† Package costs $3,000. The company’s logo appears on the Orientation week website main page for this price. The business’s logo appears on 5,000 laundry bags issued to first-year students. There is a banner display with the business’s name at the large orientation week event. A golf cart mounted with a mobile banner advertising the business travels around campus during the week among other promotional activities. Another option available to target Western students is an immobile, framed poster campaign. Poster campaigns were typically owned by media companies, and spaces leased out to businesses targeting Western students. These campaigns are commonly used in university washrooms and the bar or restaurant areas. Depending on the number of frames, locations could be acquired at a cost of $110 per month. Kiai’s product targets small businesses. Advertising investment decisions for small businesses are usually based on perceived value (CPM), results and the originality of the media choice. Although it is difficult to measure the effectiveness of a new advertising campaign, there is an attempted application of reasonable estimates of exposure. Kiai’s form of advertising will make more meaningful impressions compared to the standard, more traditional advertisements offered by the competition. Most of these competitors, especially The LFP and its online edition, and Western News do not have the ability reach segments of the student population. Because many companies experience this difficulty reaching relevant university demographics, Kiai has only a few key competitors. Kiai also has the advantage of being a product initiated within Western and is, therefore, very likely to have preferential treatment from all advertisers originating from the Western community, like The USC. The operational strategy of competing media is to reach as large an audience as possible. Kiai’s strategy should be to reach as many relevant targets as possible. This is done by strategically placing advertisements near interested parties. The greater resources that are available to the other media will not affect Kiai’s strategy significantly. Kiai does not require a massive capital outlay for its operations. Consumer analysis Kiai laptop skin marketing promotion targets the small business community which is truly vibrant in London. These small businesses deal in niche products, which require relevant advertisement placement, for effective marketing. The City also has a vibrant academic side to it with The University of Western Ontario and Fanshawe College which attract thousands of students from outside the city. The presence of larger companies and a fa vorable environment for small business outlook has encouraged a number of entrepreneurs to start small businesses. These businesses benefited from the direct targeting of students at Western. As a result of the small scale of these businesses, most of them operate on a tight budget and are cautious with new investments. These small businesses cater mostly to students, and they would make significant clients. Their reservation with big investment decisions would not be a factor since Kiai offers a cost friendly solution. Western University Students Council (USC) is a nonprofit recreational and educational corporation for student life on campus. It has the objective of getting students involved and to provide the best student experience among research universities. It has the responsibility to organize clubs, university functions and retail spaces in the University Community Center. The USC makes use of the HYPE Street Team to create awareness on various on-campus events, formals, fun draisers and concerts by designing and executing creative promotional strategies. HYPE Street Team will make a significant client since Kiai’s media method is an excellent complement to HYPE’s existing promotional campaigns, It is unlikely that Westerns’ administration would have reservations. Recommendations To be able to provide clients with a guaranteed exposure, Kiai will world with a core group of highly active and involved western students who are certain to use their laptops every day of the week and in every class. These students should also attend homework sessions, meetings, presentations and conferences at which their laptops will be on display. This manner of placement will guarantee clients broad exposure on campus and with everyone that interacts with the core group. Kiai should also conduct surveys around the campus to determine the actual exposure rates. Clients approached with factual data on the proficiency of the medium will be more willing to invest than those required to invest in good faith. Kiai should as part of its sells pitch, emphasize the ability of the team to vocally advocate for the brand upon inquiry. This lends an aspect of human interaction to the media which is an advantage over the competition and a significant differentiating factor for Kiai. There is a change in the size of the laptop skin. It will now be printed in three sizes, 13, 15 and 17 inches, to fit the different laptop sizes common on the campus. It will also allow a larger number of students to be eligible to joining the team. From the nature of the competition, it is advisable not to offer the same product they do but to create a niche product which will be attractive to a select clientele with a relevant target within the student population. For instance, a small business dealing in products that are relevant only to members of one faculty will require that their products are advertised only in that faculty. Kiai will source for investors w ho will take up a laptop skin for the entire eight month duration of the academic year. From an exhaustive analysis of the deals offered by the competition, an investor will pay $1062 per skin for the full academic year. This price will enable Kiai to pay the team members at the determined rate of $10 for a 10 hour work week. It will also enable the realization of a profit of $5,000 in the first year as envisioned by the founder, Roger Mills and to defray for printing costs for the skins, brochures, posters and business cards and other operational and incidental expenses. Kiai will pursue an intensive course of marketing and will pursue all promotional channels. Kiai will participate in the Business Opportunities Trade Show for two days in August. This show, attracting between 500 and 1500 people, many of them from the small business community, will be a brilliant and effective opportunity to expose the product. Roger Mills will also enroll in the Small Business Center, in London. T his association will provide valuable business plan reviews and networking opportunities. The membership fee of $95 will include a business card display in SBC’s display case and discounted room rentals to hold meetings, providing credibility. Kiai will also procure posters, brochures and business cards at a combined cost of $275 to distribute to potential clients. However, Kiai will not set up a website in the first two years of operation. A website will not add considerable value to this brand as it requires a personal approach to sell the idea. Before Kiai has established a reputation, the site is likely to have few hits, proving to be a poor investment. Conclusion The price offered of $1,062 is very competitive as it covers an entire eight-month academic period. It is significantly more cost effective than the other options available to small businesses. This medium offers a maximum CPM of $19.65 which is much lower than the average. Exhibits Table 1: Statistical distribu tion of CPM across competing media Low $1.84 Median $18.79 High $180 Average $51.06 Table 2: Cost outlay Item Cost 10 laptop skin printing at $25 each $250 Trade show participation $750 Team compensation at 15 dollars/hour $4200 SBC membership $95 Printing of 250 business cards $50 100 information brochures b/w $25 100 color posters $50 SBC networking $200 Gross total annual cost $5620 PREFERRED PROFIT = RECEIVED PAYMENTS – EXPENSES Therefore, RECEIVED PAYMENTS = PREFERRED PROFIT + EXPENSES = $5,000 + $5,620 = $10,620 Therefore cost per skin = $1,062 Table 3: Impressions per week Location Attendance Impressions Minimum Average Maximum Class 15 100 100 100 Cafeteria 2 50 75 100 Library 2 50 75 100 Meeting 1 10 10 10 Homework session 1 10 10 10 Home Work 1 10 10 10 Total impressions per week 1730 1830 1930 Calculating the cost per impression based on the maximum exposure Client cost per week = 1062/28 = $37.92 CPM = $ 37.92/1.93 = $19.65 Works Cited â€Å"Advertising.† The London Free Press. https://lfpress.com/. Web. â€Å"Media kit.† The Windsor Star. https://windsorstar.com/. Web. This report on Kiai Marketing Group: Laptop Skin Marketing Management was written and submitted by user Abigail Dixon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.